Alex has more than 25 years of experience in a B2B environment. He started his career selling consumer research programs to food companies in Europe. In 1999, he moved to Australia and then Singapore with a leading Internet audience measurement and research company, to establish the business for the Asia Pacific region. Since 2001, he has headed consumer insight, product innovation, and sales functions for the big brands in the flavor and fragrance industry, now joining Next Gen Foods to drive plant-based innovation.

　　Alex is a regular speaker at alternative protein industry events, and sits on the Academic Advisory Board for the Food Science and Technology faculty at National University of Singapore. He has a passion for the alternative protein industry and wants to help change the global food system to a model better suited to the needs of this time.

　　Alex has lived in Singapore with his family for over 20 years, thoroughly enjoying the Singaporean craze for good food, and bringing TiNDLE, ridiculously good chicken made from plants, to the international stage.

　　Alex的职业生涯始于欧洲。千禧年前从澳大利亚移居到新加坡，他于各大香精和香料企业，依据多年消费者洞察经验，在产品创新领域贡献重大。Alex在食品科技，产品创新以及企业销售领域拥有超过25年的丰富经验。他现任于植物肉起步公司Next Gen Foods的首席运营官也是新加坡国立大学食品科技学院学术顾问委员会的一名成员。

　　Alex 和他的家人在新加坡生活了20多年，充分体验了新加坡人对于美食的热爱。 他对替代蛋白创新充满热忱，希望能协助改变消费者的饮食习惯，创造更适合这个时代的食品，改变全球的食品系统。他也希望能让更多人品尝TiNDLE，将植物肉推向国际舞台。■